Saatchi brief has not gone AWOL
I wanted to clarify your news item “£7m Army recruitment up for grabs” (MW November 7). Despite a clear statement from me to Marketing Week that this review does not involve the national account held by Saatchi & Saatchi and that the budget
I wanted to clarify your news item “&£7m Army recruitment up for grabs” (MW November 7).
Despite a clear statement from me to Marketing Week that this review does not involve the national account held by Saatchi & Saatchi and that the budget is still being finalised, you ran a piece quoting the budget as &£7m and showed a still from a Saatchi commercial captioned “Creative account shake-up”.
Both the Army Recruiting Group and COI Communications are committed to Saatchi & Saatchi as the agency of choice for national recruitment advertising.
Peter Buchanan
Director of marketing communications
Central Office of Information