Samaritans offers help with festive male angst

The Samaritans has launched a comic-style booklet about the problems faced by young men, to be distributed in schools, youth clubs and sports organisations.

The booklet, called The Bloke’s Own Paper, is backed by comedian Sean Hughes and musicians Phil Selway – the drummer in Radiohead – and Danny McNamara, the lead singer of Embrace. Hughes, Selway and McNamara have all contributed to the book.

The aim of the publication is to help young men deal with different experiences of crisis in their lives. It contains Viz-style cartoons about emotions such as anger, feeling inadequate, loss of appetite and drug use.

The Bloke’s Own Paper will be backed by TV, radio and poster ads and through beer mats printed with the message “You don’t have to deal with it on your own”.

The booklet is being launched just before Christmas and coincides with a new MORI survey commissioned by the charity which reveals that negative feelings towards Christmas are widespread.

One in four men – 27 per cent – feel negative about Christmas, according to the report. During the Christmas period from December 25 to 31, calls to The Samaritans rise by ten per cent – three calls a minute.

The Samaritans chief executive Simon Armson says: “People expect men to be strong and cope with problems on their own. But the reality is that blokes, like everyone else, can feel stressed, anxious, angry and inadequate.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here