BT has hired Air Miles marketing director Amanda MacKenzie to replace Tim Evans as marketing services director. The position is BT’s second biggest marketing role and sees MacKenzie jump from handling a &£5m advertising budget to having a major claim on BT’s &£100m spend.
MacKenzie joined Air Miles in mid-1998, having spent 12 years in the ad agency world. She spent two years at WCRS and ten years at DMB&B. Clients included Mars, Procter & Gamble and St Ivel.
Evans was promoted to marketing director for the BT consumer division in September, taking the place of Angus Porter, who was promoted to managing director consumer division in July.
MacKenzie will report to Ray Smith, the managing director of the commercial division. Both the consumer and commercial division sit within BT Retail.
A BT spokesman says MacKenzie will join in the new year, although an official start date has not yet been decided. He says MacKenzie’s role will be a tactical one, overseeing marketing communications, research and intelligence.
Evans had been overseeing the marketing services director job since his promotion. His new job is more strategic, according to the spokesman.
At Air Miles, MacKenzie handled the company’s &£5m advertising budget and the relationship with its agencies and general marketing strategy.