Tapping into generation tech
Marketing WeekDespite a declining demographic trend, the young remain highly important as consumers, and it is essential to keep apace with their fast-changing attitudes.
Despite a declining demographic trend, the young remain highly important as consumers, and it is essential to keep apace with their fast-changing attitudes.
BT has registered 12 versions of the trademark i-mode – the mobile Internet service brand of Japanese telecoms giant NTT DoCoMo – with the UK Patent Office, but has not yet won the right to use the name. BT’s attempt to acquire ownership of the name, ahead of NTT DoCoMo’s expected launch of the service […]
George W. moves into the Whitehouse just in time for the US economy’s crash landing. But, who will be cooking the books when the slump hits here?
Carat Group’s decision to centralise trading negotiations across its three media companies (MW November 30) is justified by Ray Kelly, Carat’s chairman, with the now familiar claim that it will provide “exceptional media value” for clients. For very large advertisers, this may be so. However, for any other advertiser billing less than £10m it is […]
The newly released communications White Paper makes provisions for a single owner of ITV. Advertisers feel that their interests were overlooked and are deeply concerned about a number of points, principally that they could be confronted with a
Andrew Mallinson, former marketing manager of Brown-Forman’s UK spirits division, has joined Spirit Advertising as head of strategy. Mallinson, who was responsible for Southern Comfort’s £1m sponsorship of Channel 4’s Big Brother, will join the board of Spirit on January 3. He will report to founder and managing partner Richard Hammond. The new role will […]
Kraft Foods International has consolidated its $250m (£170m) media buying and planning business across European markets into three agencies: Zenith Media, MindShare and Carat. The move follows a full review of the company’s pan-European media strategy, involving the three successful agencies and OMD and CIA Medianetwork. Zenith has won the UK and Ireland buying and […]
As pressure to diversify grows, marketers must pay more attention to specialist technology and business skills in if their organisations are to continue growing.
Back in the Seventies, tidiness and conformity seemed the aim of all corporate identity “programmes” as companies tried to impress with size. With more recent, enlightened views about branding (as it has now become known), it seemed that we had reached a more balanced view in which both internal attitudes and external perceptions were taken […]
Marks & Spencer plans to offer a full range of food for home delivery by Christmas 2001 for all orders placed through its website.
Madeleine Albright, the US Secretary of State, stars in a new TV and press advertising campaign for the United Nations Refugee Agency which breaks globally on December 14. Albright, herself a refugee from Soviet aggression in Czechoslovakia at the age of 11, is seen dancing and miming to the Aretha Franklin hit Respect. The United […]
Jamiroquai singer Jay Kay has “added” the RS4 Avant Quattro to his collection. The VW-owned company has given him one to drive around in, and says he will then fork out £46,500 to buy the machine.
Royal Mail is considering rolling out a new marketing campaign encouraging people to write more letters, under the banner “Pen to Paper”. The company features a similar section on its website, royalmail.com, which has been designed to combat the increasing use of e-mail. Royal Mail is aware that the more people use e-mail, instant messaging, […]
Attic Futura is to launch a new magazine, CD:UK, as a spin-off from the CITV programme presented by Ant, Dec and Cat Deeley. The first issue of the monthly magazine goes on sale February 23, coverpriced £1.80, and is the result of a licensing agreement between Attic Futura and Blaze Television (a division of Zenith […]
The BBC has appointed Simon Nelson as its first controller of new media, radio and music. Nelson, previously head of new services development, BBC Radio, will report to Jenny Abramsky, director of BBC Radio and Music. He will be responsible for the development of the radio and music brands on all digital platforms. Nelson will […]