Month: December 2000

Saatchi brief has not gone AWOL

Marketing Week

I wanted to clarify your news item “£7m Army recruitment up for grabs” (MW November 7). Despite a clear statement from me to Marketing Week that this review does not involve the national account held by Saatchi & Saatchi and that the budget

Egg director makes abrupt departure

Marketing Week

Egg, the UK’s first stand-alone Internet bank, has lost Tony Anderson, its high-profile retail marketing director. Anderson, who was poached from easyJet earlier this year, says he left Egg by “mutual consent” last week. He refused to comment on his future plans and a replacement has yet to be found. Anderson’s brief was to turn […]

E-etiquette for Net customers

Marketing Week

After reading the article “Room to Improve” (MW December 7), I have decided it is time to blow the approach to e-mail monitoring and management wide open. Recently I have read many articles about how companies promote their websites but then fail to live up to customers’ expectations in terms of service levels. The answer […]

A time for gifts

Marketing Week

After the recent furore over the NSPCC’s spending of its annual budget, the ways in which charities dispense of their income is coming under the media spotlight.

Freeserve picks McCall for chief marketing role

Marketing Week

Freeserve, the UK’s biggest Internet services provider (ISP), has appointed Khim McCall as group marketing director, following the company’s &£1.6bn take-over by Wanadoo. McCall joined Freeserve earlier this year after working for a marketing consultancy business in South Africa. His promotion comes in the wake of the departure of Neil Sansom. Sansom, who previously held […]

Equitable Life team under threat as Pru talks fail

Marketing Week

Equitable Life has stopped all advertising following its decision to close its doors to new customers after Prudential pulled out of talks to buy the troubled insurance group. The collapse of the talks has left Equitable Life’s 40-strong marketing and sales team facing an uncertain future. One source at the company, who refused to be […]

Ex-Budweiser director takes Vizzavi role

Marketing Week

James Lousada, the former European marketing director of Budweiser, has emerged in a senior role at multi-access portal Vizzavi. Lousada left Anheuser-Busch without a job to go to in September, after a management restructure (MW September 21). He joined Vizzavi on Monday as European head of brands. He will report to Vizzavi’s chief marketing officer, […]

Samaritans offers help with festive male angst

Marketing Week

The Samaritans has launched a comic-style booklet about the problems faced by young men, to be distributed in schools, youth clubs and sports organisations. The booklet, called The Bloke’s Own Paper, is backed by comedian Sean Hughes and musicians Phil Selway – the drummer in Radiohead – and Danny McNamara, the lead singer of Embrace. […]

Getting to the heart of truth

Marketing Week

I refer to the article in which you stated that Mars “courted controversy after claiming on packets of M&M’s that its chocolate contains high amounts of polythenols, which can cut heart disease” (MW December 7). This statement is not an accurate report of Mars’ activities. Accordingly, we have written to the Joint Health Claims Initiative […]

Lego launches custom-made model service to gain creative inspiration

Marketing Week

The Lego Company is looking to take ideas for new products from Lego enthusiasts who design custom-made models through a new website. Lego Mosaic, which is launched this month, allows consumers to create their very own Lego models by turning photographs into numbered building maps and ordering customised Lego bricks to build them at home. […]

FCB wins £275m Samsung task

Marketing Week

Samsung Electronics Corp, the mobile phone to electrical goods giant, has appointed FCB Worldwide to handle its estimated &£275m global advertising and media buying account. The agency is believed to have won the business following a pitch against Conquest and MindShare in New York. It is not clear whether incumbent AG Worldwide re pitched. A […]

Freeserve hires first B2B manager

Marketing Week

Freeserve, the leading ISP set to be bought by French rival Wanadoo, has appointed its first business marketing manager. Joanne Cox, who joins from online ad specialist Real Media, will be responsible for promoting Freeserve’s in-house ad sales team. The job entails managing client and agency relationships, as well as content partner and internal relations. […]

Duckworth Finn scoops Pru’s £10m Euro brief

Marketing Week

Prudential has appointed Duckworth Finn Grubb Waters to handle its pan-European creative account believed to be worth &£10m. The insurance group wants to increase its brand profile across Europe, starting with an advertising campaign for the UK, French and German markets. It will also begin looking at markets in Spain and Italy from next year. […]