George Pitcher: Why ethical investment is rarely good for business
Marketing WeekCapitalism is undoubtedly exploitative. While protesters take the moral high ground, it’s up to marketers to highlight the positive aspects of business
Capitalism is undoubtedly exploitative. While protesters take the moral high ground, it’s up to marketers to highlight the positive aspects of business
Lloyds TSB, which sponsors the rugby union Six Nations Championship, has announced a partnership with the Prostate Cancer Charity to raise awareness about the disease. Saatchi & Saatchi has created a campaign to break on February 3, coinciding with the rugby tournament. Buying is through Zenith Media. The campaign will run for a month using […]
European markets demonstrate similar attitudes and behaviour, but marketers need to address subtle differences if they are to succeed
Eve, the women’s glossy monthly magazine launched by BBC Worldwide last August, is testing colour covers after launching in black and white. The February and March covers will appear in colour, reversing the launch marketing ploy of having black and white front pages. BBC Worldwide could also follow the colour covers with a roll-out of […]
WebRewards, the online loyalty specialist and UK operation of Germany’s Webmiles, has struck a partnership with LuckySurf.com, a US-based lottery site which offers a daily chance to win $1m (£680,000). In line with similar deals signed between LuckySurf and AltaVista and LineOne, users of the WebRewards site will now be eligible to enter the $1m […]
Camelot has backtracked on its pledge to raise £15bn for good causes over the next seven-year licence, and now says it will only be able to achieve this figure if regulations are changed to give it more freedom to market games.
Thousands of users switched supplier following the deregulation of utilities, and benefited from cheap rates. But the conversion rate is now slowing and attracting and keeping customers has become key.
Cars are bad for us, spewing pollutants into the air and exposing us daily to harmful chemicals and toxins. So why do lobbyists overlook them?
Groupe Pernod Ricard is reviewing its global agency arrangements for its Pernod brand, as it repositions the drink to target older consumers. The French company says it intends to relaunch the brand with new packaging in the spring. A pan-European ad campaign aimed at young professionals in their late 20s to mid-30s will follow in […]
Tesco.com is seeking a new chief marketer to replace Tom Britten, who is understood to be moving to another role at the retail chain’s Internet division. Britten is quitting the role of product marketing manager for Tesco.com, the chain’s Internet home shopping venture. Tesco.com claims to be the world’s leading online grocer, selling books, entertainment […]
The ‘D’ word is no longer taboo in advertising as a new industry is emerging to cater for the growing number of suddenly singles
P&O Cruises is looking for a new agency to handle its £7m advertising business after working with Leo Burnett for only eight months.
Iceland and the British Dietetic Association (BDA) have teamed up to launch a healthy-eating book called “Cool Food” to help schools teach children about healthy eating. The book is being sent to almost 25,000 primary schools following research by Mintel International revealing that only 18 per cent of UK parents observe governmental guidelines suggesting children […]
The incumbent Spirit is believed to be involved in a four-way pitch, which is being handled by the AAR. Spirit has handled Psion’s business for 14 months. Psion, which aims to dominate the market for software on mobile phones and mobile computers, is understood to be looking for an agency to create pan-European and global […]
Publicists for Popstars, the Granada television programme charting the fortunes of hordes of pop-star wannabes, have done their best to make an impact in the streets of Soho, London. Banners for the ITV series saying “Nigel [Lythgoe, LWT head of entertainment and chief talent spotter in the show], pick me” have been sent to all […]