£6m Rightmove changes agency

Rightmove.co.uk, the online property portal owned by Halifax, Royal & Sun Alliance, Connell, and Countrywide Assured estate agents, has handed its £6m creative account to Birmingham-based agency Wallis Tomlinson.

Rightmove.co.uk, the online property portal owned by Halifax, Royal & Sun Alliance, Connell, and Countrywide Assured estate agents, has handed its &£6m creative account to Birmingham-based agency Wallis Tomlinson.

Rightmove has more than trebled its ad budget from &£1.8m and has signed up former Arsenal and England striker Ian Wright for its debut TV campaign, which breaks in February.

Wright, who has also featured in Nescafé and Chicken Tonight ads in recent years, will also appear in a press and radio campaign for the portal later in the year.

Wallis Tomlinson beat incumbent agency Cogent and four other unnamed agencies in a review of Rightmove’s advertising held at the end of last year.

New PHD Compass, which has handled Rightmove’s media for a year, retained the business following the review. The agency declined to say who else pitched.

A spokesman for Rightmove says: “The TV ads are designed to be hard-hitting and memorable, driving traffic to the site during a busy home selling and buying period.

“Wright is a well-liked personality who will provide the right mix of fun, attitude and relevance to our ads. He has a very apt name and made many right moves throughout his football career.”

Rightmove appointed Ed Williams, former business development and strategy director at online mortgage comparison service E-loan, as its new managing director last month. He will develop financial services and other property-related features for the site.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here