Multex £6m brief goes to Masius

Reuters-backed investment information service Multex Investor Europe has appointed Masius to handle its &£6m pan-European creative account. Masius pitched against three other agencies.

A Europe-wide campaign starts in the UK in February, using broadsheet press, TV and specialist magazines. MediaVest is handling media planning and buying.

Masius chief executive Andrew Porter says the Internet portal “offers the only source of genuine professional broker research. It will give direct access to professional opinion”.

The campaign will target people who “enjoy doing their homework” about investments. Porter adds: “The campaign will be humorous. It will congratulate, flatter and identify with the audience.”

Peter Crawshaw, marketing director for Multex Investor, says Masius showed “exceptional understanding” of the sector.

Masius will team up with its D’Arcy partner agencies in Germany and France to plan and execute the campaign in their local markets.

Multex Investor Europe launched a UK website last September.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here