Christmas spending online rises by £3m

Online Christmas 2000 spending doubled, but the increase failed to lift the spirits of less established Web retailers, according to research companies Initiative Media Futures and BMRB.

Internet shoppers remained conservative in their choices, restricting purchases largely to CDs, books and toys from sites made familiar by their high street counterpart or by their leading Internet standing.

The most popular sites this year were ones that Internet users had frequented before and felt confident in using. Amazon.com and the online supermarkets scored particularly well.

The number of online Christmas shoppers in 2000 was more than double that of the previous year, rising from 2 million to 5.1 million, with the average online Christmas spend increasing from &£115 to &£140.

The biggest surge in online sales occurred in the second and third weeks of December, despite 42 per cent of online shoppers originally citing the need to order early as a limiting factor to the amount they would spend.

Last-minute buying did benefit some of the more select retailers, such as online jewellers. “There was a sudden rash of purchases on these sites in the last few weeks up to Christmas, perhaps suggesting a degree of panic buying,” says Juliet Mathers an analyst at I’m Futures.

Findings from BMRB’s Internet Monitor also showed that over half of all Internet users say they will not buy online from a supplier if they haven’t heard of the company before.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here