NSPCC’s Full Stop promise ‘misleading’

In your article, “A Time for Gifts” (MW December 14) you acknowledged that publicity and educational work are two of the NSPCC’s objectives, enshrined in its charter. The organisation has addressed these objectives and earned new money to do it with obvious effectiveness, surely that is laudable.

Yet you failed to consider the bigger issue, a charge of dealing in misleading advertising. The NSPCC claims that it can put a stop to child cruelty in the UK within a generation. This claim has not the slightest chance of succeeding. As an aim, it is honourable, but that is not what they say in their advertising.

The NSPCC campaign misleads the public. Why have only 600,000 signed the pledge? Misleading advertising from a charity like the NSPCC is bad for the sector.

Stephen Pidgeon


Target Direct Marketing

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here