£10m TXU energy brands review

Energy suppliers Eastern Energy and Norweb Energi are both understood to be reviewing their advertising accounts, following the appointment of Matthew Crane as the new head of marketing for TXU Europe. The account is believed to be worth &£10m.

Both the energy brands are owned by TXU Europe, a Dallas-based utility company. Eastern merged with Norweb Energi last year, following Norweb’s acquisition by parent company TXU. The majority of the above-the-line work for the two brands is carried out by Roose & Partners. The agency also handles corporate advertising for TXU Europe. Media buying is through Mediacom.

An industry source says: “The retail business of TXU Europe is being restructured and there will be a shake-up after Crane’s appointment. He will look at the agency situation. If I were the incumbent agency I would be on my toes right now.”

Formerly the director of marketing for store format development, Crane will be responsible for the development and implementation of the marketing strategy for both retail brands of the utility company. He will report to the Eastern Energy president, Roger Partington, who also has responsibility for the Norweb Energi brand.

However, a spokesman for TXU Europe denied that an agency review is underway.

At the moment, the retail business of TXU Europe is piloting various “home-services” schemes in different regions of the country. These include a “stay warm” initiative, which allows customers to make fixed payments based on the number of bedrooms and occupants; and “stay safe”, which encourages the use of smoke alarms and home security systems.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here