NestlÃ© UK has hired former McCann-Erickson media director Stuart Cox as media manager.
Cox spent 15 years at the agency in various roles, including media group head and head of TV buying.
Reporting to NestlÃ©’s director of marketing services Philip Buckman, Cox will oversee the company’s media strategy alongside David Jarvis, media manager for NestlÃ© Rowntree and NestlÃ© Ice Cream.
Cox will also head NestlÃ©’s in-house media operation, Fairfield Advertising, and will develop ways of expanding its revenue base.
He takes over from Matthew Pilcher, who quit to join OMD UK. Pilcher is a former deputy advertising manager at Marketing Week.
Cox says: “The opportunity to work for a leading blue-chip organisation is an exciting challenge.”
“Fairfield Advertising will also enable me to offer the benefit of additional resources to clients.”
NestlÃ© this week bought petcare company Ralston Purina for about $10bn (£7m), but has yet to disclose how the business will fit with its Friskies division.