appoints marketing director

Regan Hook has been appointed marketing director of the BBC’s online ventures, and

She replaces Lesley Henry, who left earlier this month to join cable operator Telewest as head of broadcast activity (MW January 4).

Hook, who was previously head of customer relationship management for Beeb Ventures, will be responsible for overseeing all of the marketing and brand positioning for shopping portal and Internet service provider

Prior to joining Beeb Ventures in September last year, she was database marketing consultant at TBWA/GGT Direct.

Hook, who has more than ten years’ experience in above-the-line and below-the-line marketing, will report to Patrick Hannon, chief commercial officer at Beeb Ventures.

She says: “We have great ambitions for We want it to be the number one shopping destination. It’s a great brand and we are in a good position.” is the fourth most visited retail website in the UK, according to Jupiter MMXI research published last November.

The site features a number of shopping guides including Top Gear, Gardeners’ World and Top of the Pops, as well as webzines based on BBC Worldwide brands. and are owned by Beeb Ventures, a subsidiary of BBC Worldwide – the commercial arm of the BBC – and TH Li Global Internet Managers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here