Bulmer appoints beer marketer

Bulmer has appointed Andrew Carter to the newly-created role of marketing controller for the company’s beer division.

Carter, who was previously marketing director for Bulmer in Australia, will be responsible for developing the company’s beer business, which already includes a number of premium international brands such as San Miguel, Red Stripe, Amstel and DAB.

Carter will report to UK marketing director Jon Eggleton. The company recently split into two divisions, beer and cider, as part of its strategy to establish itself as a long drinks company. It is expected to make more additions to its beer portfolio.

Carter was responsible for overseeing the relaunch of Strongbow and the launch of Caffrey’s in Australia following Bulmer’s appointment as distributor for the brand.

Bulmer, which is best known for its Strongbow, Woodpecker and Scrumpy Jack brands, changed its name from HP Bulmer and revamped its logo in 1999 to emphasise the diversity of its portfolio.

Last year Bulmer launched Pubserve.com, an online supply business aimed at the pub sector, together with its newly-acquired drinks distribution arm The Beer Seller.

Earlier this month the drinks company announced it had formed an alliance with foodservice group Brake Bros and King UK, a non-food supplier to the licensed trade, to develop the online business.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here