Month: January 2001

‘Media bias’ figures flawed

Marketing Week

We at MediaCom were less than pleased with last week’s table showing media agencies ranked by total billings. The table indicated that we had billings of &£397m for the year ending September 2000. In fact the true figure was &£468m. This has now risen to &£485m. The figures also suggested that we were the fourth […]

Fallon takes all in £60m UA pitch

Marketing Week

United Airlines is consolidating its £60m global advertising business into Fallon Worldwide. The airline awarded the business, worth about £5m in the UK, after a two-way pitch between the incumbents Fallon and Young & Rubicam.

ASA faces reform after 4-year Red Bull energy claims inquiry

Marketing Week

The Advertising Standards Authority (ASA) is facing reform of its complaints procedure after taking almost four years to decide that an ad campaign for Red Bull contained false claims about the energy-giving properties of the drink. In what is believed to be the ASA’s longest-running investigation, the Red Bull Company submitted more than 20 studies, […]

Beeb.com appoints marketing director

Marketing Week

Regan Hook has been appointed marketing director of the BBC’s online ventures, Beeb.com and Beeb.net. She replaces Lesley Henry, who left earlier this month to join cable operator Telewest as head of broadcast activity (MW January 4). Hook, who was previously head of customer relationship management for Beeb Ventures, will be responsible for overseeing all […]

The small world of great minds

Marketing Week

Well we looked, and we rather think we have. I refer to the new campaign for the Australian tourist commission and Singapore airlines by D’Arcy promoting unusual destinations. “Well great minds” as they say, think alike, because only a month earlier the Nexus/H-generated campaign for the Suzuki Grand Vitara also began. It too promotes unusual […]

AOL splits chief marketer’s role

Marketing Week

AOL UK has split its marketing function into two roles, claiming that accelerating growth through a new unmetered price plan has necessitated a management restructure. The marketing department reshuffle means an end to the role of AOL UK group marketing director. Keith Hawkins, who has held the title for the past 18 months, is leaving […]

Thorpe to be marketing boss at Energis ISP

Marketing Week

Energis Squared, the Internet Service Provider (ISP), has made Gregory Thorpe its first marketing director. Thorpe will be responsible for the development of a European marketing strategy for the company, set up two years ago when Energis bought Planet Online. He will head a 22-strong marketing team and will report to John Beaumont, managing director […]

TGI Friday picks marketing director for modernisation plan

Marketing Week

Whitbread-owned restaurant chain TGI Friday’s has appointed Joe Boyle as its new marketing director. Boyle replaces Claire Price, who quit the company to work as a freelance marketing consultant in October last year. Price had been working at the Whitbread-owned chain for two years. Boyle was retail director at Wiltshire-based pub group The InnSpired Company, […]

Iceland and BDA launch ‘healthy’ book

Marketing Week

Iceland and the British Dietetic Association (BDA) have teamed up to launch a healthy-eating book called “Cool Food” to help schools teach children about healthy eating. The book is being sent to almost 25,000 primary schools following research by Mintel International revealing that only 18 per cent of UK parents observe governmental guidelines suggesting children […]

Focus boss to take helm at Wickes

Marketing Week

Wickes has appointed Colin Ball to the position of marketing director, as part of a major board restructure at Focus Group. The group, which bought Wickes and Great Mills last year, will be managed through two operating companies – Wickes for business-to-business services and Focus Do It All (FDIA) and Great Mills at the consumer […]