Kellogg and Müller in joint venture
Marketing WeekCereal giant Kellogg has joined forces with yogurt brand Müller to launch a new dairy product in the Corners range.
Cereal giant Kellogg has joined forces with yogurt brand Müller to launch a new dairy product in the Corners range.
Bulmer has appointed Andrew Carter to the newly-created role of marketing controller for the company’s beer division. Carter, who was previously marketing director for Bulmer in Australia, will be responsible for developing the company’s beer business, which already includes a number of premium international brands such as San Miguel, Red Stripe, Amstel and DAB. Carter […]
A recent survey reflects continuing problems with marketing agency recruitment. Jo-Anne Flack looks at salary fluctuation and incentives offered to retain employees once they have been lured
The big cheeses at Abbott Mead Vickers.BBDO have tried for months to keep schtum about chief executive Andrew Robertson being lined up for a big BBDO job in the Big Apple. Unfortunately, no one told the apparently psychic creative department. By coincidence, the creative team managed to foresee a change in senior management at the […]
A recent survey reflects continuing problems with marketing agency recruitment. Jo-Anne Flack looks at salary fluctuation and incentives offered to retain employees once they have been lured
Last year’s Super Bowl may have had a domestic audience of 48 million but now plans are afoot to make American Football a global sport
Lobbyists blast BT for installing phone kiosks as an excuse for carrying ‘unsafe’ ad hoardings
The ‘D’ word is no longer taboo in advertising as a new industry is emerging to cater for the growing number of suddenly singles
Tesco.com is seeking a new chief marketer to replace Tom Britten, who is understood to be moving to another role at the retail chain’s Internet division. Britten is quitting the role of product marketing manager for Tesco.com, the chain’s Internet home shopping venture. Tesco.com claims to be the world’s leading online grocer, selling books, entertainment […]
Groupe Pernod Ricard is reviewing its global agency arrangements for its Pernod brand, as it repositions the drink to target older consumers. The French company says it intends to relaunch the brand with new packaging in the spring. A pan-European ad campaign aimed at young professionals in their late 20s to mid-30s will follow in […]
Cars are bad for us, spewing pollutants into the air and exposing us daily to harmful chemicals and toxins. So why do lobbyists overlook them?
WebRewards, the online loyalty specialist and UK operation of Germany’s Webmiles, has struck a partnership with LuckySurf.com, a US-based lottery site which offers a daily chance to win $1m (£680,000). In line with similar deals signed between LuckySurf and AltaVista and LineOne, users of the WebRewards site will now be eligible to enter the $1m […]
Eve, the women’s glossy monthly magazine launched by BBC Worldwide last August, is testing colour covers after launching in black and white. The February and March covers will appear in colour, reversing the launch marketing ploy of having black and white front pages. BBC Worldwide could also follow the colour covers with a roll-out of […]
European markets demonstrate similar attitudes and behaviour, but marketers need to address subtle differences if they are to succeed
Lloyds TSB, which sponsors the rugby union Six Nations Championship, has announced a partnership with the Prostate Cancer Charity to raise awareness about the disease. Saatchi & Saatchi has created a campaign to break on February 3, coinciding with the rugby tournament. Buying is through Zenith Media. The campaign will run for a month using […]