Investment in change looks good for Express
Marketing WeekCan Richard Desmond turn the Express titles around? Although attracting advertising and readers will be tough, Tony Evans thinks the signs are promising
Can Richard Desmond turn the Express titles around? Although attracting advertising and readers will be tough, Tony Evans thinks the signs are promising
The election race is under way and last week the Lib Dems announced that for this general election battle they’re calling in the professionals.
Woolworths has bought the rights to the Ladybird clothing brand from Coats Viyella and aims to use it as a springboard to become a major childrenswear retailer. The Kingfisher-owned chain had exclusive rights to the brand and has been designing clothing under the Ladybird name since 1984. Following the Ladybird acquisition, for an undisclosed multi-million […]
British Gas holding company Centrica has appointed TBWA/London to handle the creative work for its new Internet and telephone bank, believed to be worth up to &£10m. The bank, a 70:30 joint venture between the company’s financial offshoot Goldfish and Lloyds TSB, is to launch next month – probably under the name Goldfish Life. TBWA/London […]
Companies are set to increase their direct marketing budgets this year while spending on Internet advertising will continue to fall, according to the Bellwether Report, a quarterly survey of marketing expenditure commissioned by the Institute of Practitioners in Advertising (IPA). Almost half of the 300 UK-based companies questioned in the last quarter of 2000, are […]
IVillage, the US women’s portal which recently entered the UK through an alliance with Tesco.com, is this week launching a major branding exercise in Tesco’s 650 UK stores. Every Tesco outlet, except for forecourt-based Tesco Express sites, will carry point-of-sale iVillage material for the next two weeks. Arranged in different aisles, these will attempt to […]
Pharmaceutical and consumer goods company Johnson & Johnson UK, has promoted its managing director Ignacio Larracoechea to the position of area manager for Johnson & Johnson companies in UK, Ireland, France and the Benelux and Scandinavian cou
Big global brands such as Coca-Cola can become so obsessed with their own image that they fail to spot what the consumer wants
Children’s foods provoke vigorous debate over worries about levels of preservatives, colourings and sugar in products. The debate is set to hot up with the launch of ready-made meals for children.
Marketing has never been the watchword of train operators but that will soon have to change. The Hatfield rail crash has opened the train companies’ eyes to the importance of passenger perceptions, and the recent cut-price tickets initiative o
Your cover story and editorial concerning the dearth of true innovation (MW January 11) struck many chords. So many companies insist that they want to be market-led with their new product development efforts. In fact to break new ground, to really innovate, the requirement is to be market-leading. Being market-led implies being led by the […]
This year’s Epica grand prix highlighted the increasing globalisation of the industry as it struggles to meet the demands of those it serves.
Children’s favourites Charlie and the Chocolate Factory, Matilda and The Twits are among the Roald Dahl characters about to have new life breathed into them. The classic novels are being extended into new product lines for the first time as part of a marketing push. Publisher Puffin is relaunching the books this spring, with new […]
Last year may have been disastrous for the dot-com sector, what with many start-ups failing spectacularly, but it was a remarkable one for marketers.
The Liberal Democrat Party is working with Banc on its creative advertising campaign for the next General Election. The party is also talking to Bournemouth media agency GJR Advertising about handling its media buying account. Liberal Democrats director of communications David Walter says: “The Liberal Democrats will fight a positive campaign which does not underestimate […]