HHCL lands £7m SafeDoor account

Securicor has handed the £7m account for its SafeDoor Internet venture to HHCL & Partners.

SafeDoor, which will allow consumers to register financial details with Securicor and shop with participating online retailers without submitting credit card details, launches in spring and is the company’s first move into e-commerce.

John Ayling Associates will handle media buying and i-level will handle online media.

It is understood HHCL beat five other agencies. One of them is believed to be St Luke’s.

Omega Express, Securicor’s delivery team, will offer a home delivery service to SafeDoor’s customers.

Minnie Moll, marketing director for HHCL, says: “Securicor wanted an agency with a track record of discontinuity and a reputation of being able to change things and provide something that’s new.

“I think it’s safe to say, we have beaten the usual suspects.”

Nigel Marson, marketing director for Securicor eSolutions, adds: “HHCL demonstrated a real empathy for our business ambition.”

Marson was the Yellow Pages marketing director for more than two years before joining Securicor earlier this month (MW January 18).

He has been in the marketing and advertising business for the past 19 years. In 1981 he joined Saatchi & Saatchi as an account director, following a stint at Colgate-Palmolive, before joining Cadbury Schweppes as marketing director.