Willy Man gets into the Spirit

Anyone who has seen a strange orange fellow bearing a striking resemblance to Tango man wandering the streets of London recently can rest easy.

Rudely nicknamed “Willy Man”, the fiend is the symbol of burgeoning agency Spirit. To draw attention to their change of address, the agency sent out creative team member Daniel Weston painted head-to-toe in orange, complete with a grotesque latex penis. They have even produced a film of Willy Man in various locations pointing the way to the new building.

Willy Man was based on a picture from a book of Native American carvings. Everyone at Spirit has a personal symbol taken from the book – but the Diary dreads to think what Weston’s nickname is now!