Dancing Duck starts new Imperial Leather campaign

Cussons is rolling out a national TV campaign as part of the &£9m relaunch of its Imperial Leather toiletry brand. The campaign has been created by BDH TBWA and will break on February 19. The ad, called Duck, features a rubber duck that springs to life and dances around a bath when hit by foam from Cussons’ Foamburst Shower product. The ad will also feature Imperial Leather’s new logo and strapline: ‘Release the lather’. The new ad is the first in a series of executions, each focusing on a different Imperial Leather product.