Excite gives site a face-lift

Excite UK, the Internet search engine and portal, has launched an advanced search function, alongside a redesigned homepage. The company says both users and advertisers will benefit from the “enhanced interface”.

The new search function offers a number of new and improved features, including Web search, directory, audio and video search, MP3 search and photo search. These will allow users to identify areas of interest and improve search results.

Each keyword search entered is targeted by Excite UK’s advertising sales team, ensuring that the ads accompanying search results are “relevant and thereby extreme impact for advertisers”.

Excite Europe managing director Evan Rudowski says: “We have completely overhauled our search function, which has traditionally been one of the core elements of our business and, along with leading players such as AOL and MSN, have listened to consumers’ needs and improved ease of use.”