Alcohol ads won’t drive us to drink

It’s reassuring that the ISBA believes the purpose of alcohol advertising is not to promote alcohol consumption. Does it apply that view to all sectors or is this a manifestation of brewers’ droop?

The arguments on this topic have been well rehearsed since the Seventies when the alcohol code was introduced. If we need to go through them again, perhaps the ISBA should mug up on the files the AA probably still has. Failing that, the specialist CBA alcohol information organisation certainly has them.

Tim Ambler

Senior fellow

London Business School