Asda teams-up with Ubi Soft for Golden Puffs promotion
Asda has teamed up with French computer games manufacturer Ubi Soft, to launch a promotion on its own-label breakfast cereal packets.
Ubi Soft’s Rayman character will appear on 300,000 packets of Asda Golden Puffs as part of a prize draw promotion.
Winners of the draw could receive an experience of their choice such as hot air ballooning, camel trekking or a helicopter ride.
Other prizes include Sony PlayStations and copies of Rayman 2, “The Great Escape”. Rayman has sold more than 6 million copies globally since its launch in 1995. The promotion runs until June.
Five senior managers are believed to be leaving Asda’s clothing division to join George Davies – founder of the George clothing brand – in his new venture with Marks & Spencer. Asda was unable to comment on this.
Asda launched the Essentially George discount range in January, which accounts for about 30 per cent of the clothing range, which sells jeans for as little as &£9. The supermarket has also brought forward the date of its &£52m worth of discounts on selected items from spring to this weekend.
The chain announced the discounts last month, in a bid to combat rival Tesco’s announcement that it would be discounting &£70m from selected lines starting last weekend. Tesco says the discounts will mean a saving of 21 per cent for an average family’s weekly shopping.
