Smile banks top score in Gomez online survey
Gomez, the website quality measurement specialist, has given top marks to Co-op subsidiary Smile in its latest online banking survey.
This is the third consecutive quarter that Smile has dominated the Gomez league table. After a site upgrade, First Direct moved up the scorecard, ranking fourth overall, while Halifax’s Intelligent Finance, made its debut at number seven.
Smile performed consistently well, and secured top place in the “customer confidence” and “onsite resources” categories. Nationwide was first for ease of use and relationship services; Abbey National’s Cahoot won out for overall cost.
Ed Bowie, senior online banking analyst for Gomez, says the fact that no bank has superseded Smile’s top ranking “is testament to the breadth of its offering and the reliability of its service”.
– Egg, majority-owned by the Prudential, has reported losses of &£155m but says it expects to break even by the end of the year. According to a new report from Nielsen/Netratings, Egg is the “clear leader in its sector” with a UK Internet audience reach of almost six per cent in January, equating to 665,000 unique users. It is followed by Lloydstsb.com, with 4.2 per cent, Lloydstsb.co.uk (3.8 per cent),Barclays.co.uk (3.6 per cent) and Nationwide.co.uk (2.2 per cent).
