I was very surprised to see your article about Carlton Digital’s viewing figures (MW last week). Your assertion that Carlton Cinema and Carlton Food Network have “failed to attract a viewer for the past five weeks” is not only baffling but completely inaccurate. In fact the official data from BARB cable homes in the four-week […]
Asda has teamed up with French computer games manufacturer Ubi Soft, to launch a promotion on its own-label breakfast cereal packets. Ubi Soft’s Rayman character will appear on 300,000 packets of Asda Golden Puffs as part of a prize draw promotion. Winners of the draw could receive an experience of their choice such as hot […]
Online teen magazine Wickedcolors is launching an offline publication aimed at 11- to 17-year-old girls. The magazine will be available from May through the website and as an insert in teenage magazines, such as Sugar, before being launched as a standalone publication towards the end of the year. An editorial panel of 12 girls is […]
The Met Office is looking for a marketing chief to head its commercial division following its relaunch as a “global environmental advice centre”. The post of marketing director was created following the appointment of former sales and marketing director Gareth John to the new position of director of corporate business. The organisation has moved away […]
The deal between McDonald’s and Pret a Manger (MW February 8) makes perfect sense. Fundamentally, both are businesses built on tightly managed service systems, with relatively low customer-facing human input. They are businesses that take a relatively cheap raw material – bread – and add value to it. Even the environments that the two brands […]
Brown-Forman has appointed Mother to handle the £3.5m creative account for Southern Comfort. The appointment follows a three-way pitch against Leo Burnett and Burkitt DDB.
United Racecourses has appointed Mustoe Merriman Herring Levy (MMHL) to launch the biggest ad campaign to date for the Derby. The agency won the business, worth about &£500,000, following a pitch against two other agencies. United Racecourses, which runs Sandown Park, Kempton Park and Epsom, has a five-year strategy to raise the profile of the […]
Online advertisers are becoming increasingly frustrated with the lack of a consistent, accepted measure of site traffic.
It’s always nice to see someone achieve their dream after a complete career change, and that’s what’s happened to Jules Leyser, who quit advertising to pursue a life treading the boards. Jules, who lists Saatchi & Saatchi, M&C Saatchi, Bartle Bogle Hegarty and HHCL & Partners among her previous employers, is currently starring in the […]
Gomez, the website quality measurement specialist, has given top marks to Co-op subsidiary Smile in its latest online banking survey. This is the third consecutive quarter that Smile has dominated the Gomez league table. After a site upgrade, First Direct moved up the scorecard, ranking fourth overall, while Halifax’s Intelligent Finance, made its debut at […]
Future is closing 20 of its technology titles, and it’s not the only publisher feeling the pinch from the games and dot-com collapse.
I read with interest your article (MW February 1) “The Final Curtain”. Category management, like any innovation, takes time to evolve, mature, and fit to an organisation.
Your coverage of Channel 4 and its E4 venture showed scant regard for the reality of media evolution in the new media ecology. It’s crazy to judge a new TV channel on the basis of only four days overnights. Any new entrant in an already very crowded digital TV market is bound to take time […]
New Zealand Milk, which owns Anchor butter, has appointed FCB Worldwide to its global advertising account worth $100m (&£63m). The move follows the naming last month of FCB Latin America as New Zealand Milk’s regional agency for Central and South America and the Caribbean. After a pitch against three other agencies, FCB picked up Asia, […]
The need for skills in public speaking is no longer just desirable – it’s a necessity. Despite this, many companies are failing to train even their senior staff in the art of eloquence.