Month: February 2001

The battle for retail success

Marketing Week

I found the category management article very interesting. In our role reporting, analysing and improving our clients’ positions, it has been obvious to us that there is no point in spending time on a plan that cannot be delivered; nor, inde

Coke seals £95m Harry Potter deal

Marketing Week

AOL Time Warner has chosen Coca-Cola to be its sole global marketing partner for the release of the forthcoming “Harry Potter and the Philosopher’s Stone” film, in a deal worth &£95m. It will cost Coca-Cola nearly as much as the &£110m movie, which launches in November. The deal between the two companies also covers the […]

What’s the use of watching us?

Marketing Week

Big Brother and Twisted Boy, one the moustached Orwellian icon of totalitarianism, the other a hairy gonk sporting ultra-trendy Levi Engineered jeans, might seem to inhabit different worlds, let alone different eras. And yet they have more in common than their bizarre juxtaposition suggests. For both represent the changing faces of marketing. Only last week, […]

Raising the stand standard

Marketing Week

I read with interest the article on the Vauxhall Motors (VM) exhibition stand (MW January 11) but just wanted to comment that the design and fabrication of the structure is not the whole story. VM, in common with most major exhibitors, is finding that an immaculate-looking stand is not enough to attract visitors or buyers. […]

Ladbrokes picks marketing chief

Marketing Week

Ladbrokes, the gaming group, has appointed Paul Hilburn as UK head of marketing. Hilburn joins from Pizza Hut, where he was marketing manager. He replaces Andy May, who has moved to head the group’s e-gaming division. Hilburn’s responsibility is to look after the company’s 2,500 retail outlets and he will report to commercial services director […]

Harrods hires marketing director from Nordstrom

Marketing Week

Harrods, the luxury retailer, has hired US retail marketer Kathy Valentine to be its marketing director. Valentine was East Coast region marketing director of US department store chain Nordstrom, where she was responsible for 19 stores. Valentine, who joined early last week, will be responsible for marketing, advertising, press and PR, and visual merchandising. She […]

Camelot calls £30m media review

Marketing Week

Camelot is reviewing all its agency contracts as it prepares for the start of its second licence period, when it will increase annual marketing spend by at least &£17m. The Lottery operator has already begun reviewing OMD UK’s &£30m media account as part of a “bench-marking exercise” to ensure that the agency remains competitive. It […]

Fosters rolls out by the barrel

Marketing Week

I was surprised and disappointed to see the picture painted by the story “New man at S&N” (MW February 8), which reported Foster’s as being “in fourth place behind Stella Artois, Carling and Budweiser; with sales ‘languishing at one-third of those of the market leader Stella”. Unlike most other packaged goods, the true size and […]

NatMags and MD pull out of Cosmo yogurts

Marketing Week

Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat […]

All our staff are guaranteed

Marketing Week

If Ian Millner (“Pound of Flesh” MW January 25) does not know the kind of person he wants at his agency, what chance does anyone else have? As a “buyer paying a fantastic amount of money” for people, surely he has a candidate profile and job description to hand, to aid his choice of who […]

Grey nets DoubleClick £15m global business

Marketing Week

Online advertising company DoubleClick has appointed Grey Worldwide to handle its &£15m global advertising account. The agency was appointed following a two-way pitch against J Walter Thompson in New York. BBDO Worldwide and its @tmosphere interactive unit pulled out of the review earlier this month, citing other e-business opportunities. The UK account, understood to be […]

Selfridges magazine to replace ads

Marketing Week

Selfridges is scrapping its traditional new season advertising campaign and replacing it with a bi-annual magazine. Issue No 1 will feature store products and promote the spring and autumn ranges, replacing all new season ads. Selfridges publishing director Nikki Guria-Garnett says: “The spring and autumn seasons were so crowded with ads we decided to spend […]

A Popstars hit for Amos’ Pink Tits

Marketing Week

The Diary loved the recent Popstars-themed bash at HHCL’s headquarters, even if it was like being trapped inside a West End musical. Minnie Moll, HHCL’s marketing director, flawlessly compered a riveting pop trivia quiz and then revealed some startling confessions from her staff, including one person who claimed to have appeared in a porn film […]