Digest

Mercier Gray and Natco, claimed to be the UK’s leading Asian grocery brand, have teamed up to create an on-pack promotion for Madame Tussaud’s. The product packs feature Bollywood star Amitabh Bachchan, one of the latest wax figures to be exhibited in the museum. The two-for-one promotion will be backed by radio and TV ads on Asian channels and will run until June.

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