Ex-BBC man to head strategy at IPC

IPC Media has appointed the former BBC head of financial and commercial strategy, Julian Drinkall, as its group strategy director, in an attempt to develop the company into a broader-based media business.

Drinkall, who will join later this year, will work as part of the senior management team. He will have responsibility for developing IPC’s strategy and identifying new opportunities to extend the company’s media interests beyond its “ink-on-paper base”. He will instigate appropriate partnerships and acquisitions.

He will also have responsibility for the company’s latest venture, IPC Live!, which is set to generate revenues by holding events and exhibitions. The new venture is understood to have been backed with a budget of £10m.

Drinkall, who has also worked at BBC Worldwide and BBC Online, is expected to drive IPC Media’s presence into television.

Drinkall says: “IPC Media has created some incredibly strong brands in the print and magazine arena. It makes absolute sense to turn these into cross-media brands.” He also hinted at taking up the high-profile IPC brands onto various TV and new media platforms.

Last year IPC secured a new partnership with cable TV operator NTL for unmissable.tv, its online TV guide.

IPC is also conducting a strategic review of its women’s portal, Beme.com.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here