Another entertaining trip around Iain Murray’s mind revealed such diverse areas of expertise as perfume and pigs, but it seems not darts. Surely he would have been throwing for a double not a treble top, or is that down to the extremely strong ale they used to serve in the days of horse drawn cabs he is reminiscing about ?
Anthony Crampton
Marketing manager
University of Glamorgan
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.