IPA supports EU ruling on alcohol ads

The Institute of Practitioners in Advertising (IPA) has welcomed the European Union’s (EU) decision not to introduce new laws on alcohol advertising as part of a drive to cut under-age drinking.

Ministers from 51 European countries agreed at a World Health Organisation (WHO) conference last week that self-regulation is preferable to EU-wide laws against youth-targeted marketing by drinks companies. But EU Health Commissioner David Byrne warned that if the industry does not adhere to national codes, the European Commission may introduce controls on alcohol marketing.

Ministers agreed to “minimise pressures on young people to drink, especially in relation to alcohol promotions, free distribution, advertising, sponsorship and availability”, through health promotion and education and by enforcing existing laws.

Nick Phillips, director general of the IPA, says it is vital the EU does not make advertising the “whipping boy” for deeper European social problems.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here