Natmags spins the circulation

Magazine publishers are always desperate to put their own spin on the latest circulation figures.

In a bid to get their message heard, the BBC presents its response to its titles’ performance on results night and IPC Media does the same the next morning. This leaves little time for other publishers to make an impact before journalists’ deadlines kick in.

Not ones to let a PR opportunity slip by, the National Magazine Company organised a tour of trade titles for deputy managing director Duncan Edwards when the latest results came out. The Diary wonders what lengths EMAP and Condé Nast will now have to go to to get attention.

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