Transvision signs up first advertisers

Camelot and travel operator JMC have signed up as launch advertisers for the new electronic news service being rolled out in UK railway stations by Transvision, Maiden Outdoor and ITN (MW January 25).

Transvision, which is a rolling news service carried on 48-sheet screens, will initially be displayed at London’s Victoria Station tomorrow (Thursday), to ensure it is fully operational in time for the Budget on March 7.

Maiden, which is selling the advertising for the venture, has confirmed that Barclays Stockbrokers and Virgin Atlantic have also signed up as advertisers.

Under the sales policy of the service, which will carry news, sport and business updates provided by ITN, advertisers will have category exclusivity for the duration of their six-month contracts.

Advertisers will also be able to change their copy several times a day, and Maiden will shortly be testing a technology which allows it to update the latest special offers and prices from advertisers’ websites and slot them into an on-screen ad.

Transvision will enable advertisers to run electronic posters and silent TV ads in mainline stations across the UK.

Maiden and ITN have plans to roll out the screens to all of London’s mainline stations over the next 18 months. This will be followed by the installation of screens at large regional stations such as Leeds and Birmingham.

Maiden managing director David Pugh says “The Victoria Screen will have a weekly audience of 1.4 million people. When we have a full network at eight London stations, that will increase to 7 million people a week.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here