Camelot and travel operator JMC have signed up as launch advertisers for the new electronic news service being rolled out in UK railway stations by Transvision, Maiden Outdoor and ITN (MW January 25).
Transvision, which is a rolling news service carried on 48-sheet screens, will initially be displayed at London’s Victoria Station tomorrow (Thursday), to ensure it is fully operational in time for the Budget on March 7.
Maiden, which is selling the advertising for the venture, has confirmed that Barclays Stockbrokers and Virgin Atlantic have also signed up as advertisers.
Under the sales policy of the service, which will carry news, sport and business updates provided by ITN, advertisers will have category exclusivity for the duration of their six-month contracts.
Advertisers will also be able to change their copy several times a day, and Maiden will shortly be testing a technology which allows it to update the latest special offers and prices from advertisers’ websites and slot them into an on-screen ad.
Transvision will enable advertisers to run electronic posters and silent TV ads in mainline stations across the UK.
Maiden and ITN have plans to roll out the screens to all of London’s mainline stations over the next 18 months. This will be followed by the installation of screens at large regional stations such as Leeds and Birmingham.
Maiden managing director David Pugh says “The Victoria Screen will have a weekly audience of 1.4 million people. When we have a full network at eight London stations, that will increase to 7 million people a week.”