Some people never learn from their mistakes, do they? Take the arrogance of Boo.com.
The fashion website which went bust last May, is holding a glitzy New York dance night to mark its resurgence, with new backers, as “the only Internet company to successfully rise from the ashes of dot-com death”.
The company, resurrected by Fashionmall.com, promises to “honour with wit and irreverence those dead dot-coms not so fortunate because style never dies”. The Dairy did think that Boo might have learned a few lessons in humility. On this evidence, however, the company hasn’t learned that pride comes before a fall.