Levi’s unveils its new-look website

Levi’s Europe has launched “phase one”of its new Levi.com website. Levi’s hired Good Technology last October to help overhaul its digital strategy.

Levi’s Europe has launched “phase one”of its new Levi.com website.

Levi’s hired Good Technology last October to help overhaul its digital strategy.

Recent research on existing Levi.com (Europe) users had shown that customers are looking for more extensive information on Levi’s products and Levi’s stores and dealers, says the company. The new site hopes to meet their needs with a “sophisticated and extensive” database.

The launch of the website coincides with a television and poster ad campaign.

New site features include: access to 500 different Levi’s products and accessories, searchable by store; product information incorporated into an extensive database; availability in three European languages: English, French and German (the “events” section will list the user’s country-specific events along with pan-European events; regularly updated product information about Levi’s Red Tab jeans, Red Tab Home Laundry and Engineered jeans.

Good Technology client services director Xanthe Arvanitakis says: “In this first phase we have set up the extensive product database and the creative tone of the site.”

Stefan Shaw, digital creative director at Levi’s ad agency, Bartle Bogle Hegarty, says: “This is the closest we’ve ever got to representing the Levi’s brand values online.”

Anne Bonew, of Levi’s Europe Internet Marketing, adds: “In the first phase we have developed a customer-oriented website while retaining the creative and experimental aspects for which the brand is so well known.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here