McCann-Erickson wins £30m Microsoft bonus

Microsoft has consolidated its entire $425m (£291m) global advertising account into McCann-Erickson, stripping the £7m UK account from Euro RSCG Wnek Gosper.

Euro has also lost the business in eight other markets including France, Germany, Singapore and China.

It is not known if the media planning and buying account, which is held in the UK by Media Planning, is also part of the review.

McCann, which already holds Microsoft’s $270m (£184m) US account, as well as the accounts in Japan, Thailand, Malaysia and Central America, is understood to have won £30m worth of business to add to its existing account.

Microsoft appointed Euro as its main UK agency in 1994. Last year the agency was forced to resign the £10m Ask Jeeves account after three months because of a clash with the Microsoft-owned search engine MSN.

At the time Chris Pinnington, managing director of Euro RSCG, said he felt the agency had to put its long-standing commitment to Microsoft first.

In October the computer giant launched a £150m global ad campaign for MSN through McCann.

The latest alignment is another success for McCann, which in 1999 snatched the US Microsoft advertising account from Wieden & Kennedy’s Portland office.

Last month Microsoft appointed Bartle Boggle Hegarty to handle the $75m (£51m) creative account for its forthcoming games console Xbox. A media agency will be appointed shortly.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here