Pepsi signs up Capital’s Dr Fox for ‘Pepsi Tune In’ schools initiative

Pepsi has launched a celebrity-driven educational initiative which allows pupils to write about their favourite pop bands at school.

“Pepsi Tune In”, which is aimed at 14to 16-year-olds, has National Curriculum approval and is backed by 3,000 teachers across the UK.

The company has produced a special teachers’ pack designed to be used for subjects which include English, music, media studies and business studies.

It is the first time that pop music has been used to aid pupils with their academic studies.

There is also a national competition which runs alongside the campaign, where pupils can win prizes by writing a one-page review about a piece of music. Judges will include DJ Dr Fox. Billie Piper and Atomic Kitten have also been considered as judges.

The overall winner in the pupils’ section will win a trip to the filming of the Pepsi Chart in Miami. The overall winner of the schools’ section will win the chance to have Dr Fox DJ at their school disco.

A Pepsi spokesman says: “The initiative was created to breathe life and energy into what can sometimes be dull or difficult subjects.

“Music is close to the hearts of many teenagers and the object of the initiative is to use pop music as a vehicle for improving academic studies.”

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