Pepsi signs up Capital’s Dr Fox for ‘Pepsi Tune In’ schools initiative

Pepsi has launched a celebrity-driven educational initiative which allows pupils to write about their favourite pop bands at school.

“Pepsi Tune In”, which is aimed at 14to 16-year-olds, has National Curriculum approval and is backed by 3,000 teachers across the UK.

The company has produced a special teachers’ pack designed to be used for subjects which include English, music, media studies and business studies.

It is the first time that pop music has been used to aid pupils with their academic studies.

There is also a national competition which runs alongside the campaign, where pupils can win prizes by writing a one-page review about a piece of music. Judges will include DJ Dr Fox. Billie Piper and Atomic Kitten have also been considered as judges.

The overall winner in the pupils’ section will win a trip to the filming of the Pepsi Chart in Miami. The overall winner of the schools’ section will win the chance to have Dr Fox DJ at their school disco.

A Pepsi spokesman says: “The initiative was created to breathe life and energy into what can sometimes be dull or difficult subjects.

“Music is close to the hearts of many teenagers and the object of the initiative is to use pop music as a vehicle for improving academic studies.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here