Tobacco giants moot legal action

The Tobacco Manufacturers’ Association (TMA) is considering taking legal action following the European Union’s (EU) new Directive on Tobacco Control.

The directive, which was finalised during conciliation talks last week, will ban terms such as “light” and “ultra” from being used in tobacco branding.

It will also require bold health warnings taking up to 40 per cent of the area on the back and 30 per cent on the front of cigarette packs. Graphic pictures showing the dangers of smoking may also be used.

TMA director of public affairs John Carlisle says: “We shall look at it [legal action] carefully. I can say it is an option,” he says.

The directive also bans cigarettes containing more than 10mg of tar.

The EU’s Legal Affairs Committee has already warned that the directive could contravene the principle of the free flow of goods.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here