HSBC to review £15m UK creative account

HSBC is understood to be reviewing its UK creative account, worth up to £15m, and inviting incumbent St Luke’s and global agency Lowe Lintas to pitch for the business.

HSBC is understood to be reviewing its UK creative account, worth up to &£15m, and inviting incumbent St Luke’s and global agency Lowe Lintas to pitch for the business.

St Luke’s won the work of rebranding the Midland Bank as HSBC in the UK in 1998. The Griffin logo was ditched in favour of HSBC’s red and white hexagon symbol.

Lowe Lintas & Partners picked up HSBC’s &£150m global account in 1999, and the bank is understood to be considering ways to consolidate its UK advertising spend. When Lowe Lintas won the global account it was given the task of rebranding 18 brands in 79 countries as HSBC.

A spokesman for HSBC says the bank will make no comment about “industry speculation”.

HSBC is a wholly owned subsidiary of the Anglo-Chinese HSBC Holdings Group, which acquired HSBC, then the independent Midland Bank, in 1992.

HSBC has 5,000 offices and operations across the world, with 1,700 offices in the UK. In February last year the company reached an outof-court settlement with the smaller HFC Bank over claims that HFC customers were confused by the similar names.

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