MTV sets up video e-mail

MTVi UK has launched an interactive video newsletter, offering sponsorship and advertising opportunities to marketers who want to reach the MTV audience.

The weekly newsletter, to be e-mailed to subscribers, will stream video clips of exclusive interviews and performances with big-name music artists, including Ricky Martin and Christina Aguilera, who feature in the first issue.

By using new technology called Streamwave, the video clips open automatically within the newsletter without needing the usual plug-ins. MTVi claims the file size will never exceed 200k. This substantially reduces the time it takes consumers to download the e-mail on a standard 56k dial-up modem, says MTV.

MTVi UK managing director Chris Sice says: “This is the UK’s first newsletter to carry video music content in this style. It’s a great tool for advertisers to reach the MTV audience in a really compelling way.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here