Digest

WORD (Worldwide Online Rate & Data) claims that online media buying will become a lot easier from this week, following its launch.

WORD (Worldwide Online Rate & Data) claims that online media buying will become a lot easier from this week, following its launch. Billing itself as the new media industry’s first global planning resource, it promises to “reduce the time taken to plan every kind of online campaign, something that, to date, has been a time-consuming process.” Users can quickly perform complex searches using a range of criteria, including continent, country, language, market sector and demographic grouping.

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