…except that they’re not

While Martin Thomas writes to you (“And what of the great outdoors?”, MW 8 March) speculating upon how consumers might respond to new outdoor and ambient media solutions, we have actually researched consumer response to Ticketboy car park ticket machine and barrier advertising. Our findings contradict Mr Thomas’ hypothesis.

It certainly makes an impact. Far from “mentally tuning out”, 39 per cent of interviewees described Ticketboy as noticeable, 34 per cent as attention-grabbing and 29 per cent as attractive. Overall, 64 per cent agreed that they tend to notice unusual advertising. But, more importantly to us as a responsible new outdoor operator wanting to check that our medium is accepted by the public, 61 per cent said that advertising at ticket barriers actually brightens up the machines.

Philip Watts

Marketing director

T4 Media

London SW1E

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here