Harley-Davidson to put the brake on UK ad campaigns

Harley-Davidson has suspended all its UK advertising, sources have claimed. The creative account, worth around £500,000 in the UK (Nielsen MEAL), is held by Partners BDDH.

It is believed that the suspension may eventually lead to a review of the company’s advertising arrangements. Media is handled by CIA in the UK.

Partners BDDH, which has held the Harley-Davidson account for more than four years, also handles the direct marketing and design accounts for the company.

The last campaign by Partners BDDH for Harley-Davidson broke almost a year ago, when the agency used the strapline “Life is too short to keep putting things off” and targeted people who still had licences but had not driven motorbikes for a long time. The ad was accompanied by images of older men ruing the day they did not buy a Harley.

Partners BDDH made no comment. Harley-Davidson denies it has suspended advertising. A spokesman for the company adds: “We have definitely not suspended advertising, since we’re looking at an aggressive growth plan from Europe.”

Last week Partners BDDH was allocated the £3m Bounty account from the household goods giant Procter&Gamble. The agency is an Arnold Worldwide subsidiary.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here