It’s as safe as curry houses

First the industry invented ads on litter bins, then it came up with ads on the bottom of pint glasses – now the great ambient media circus has come up with possibly its silliest way of spicing up advertising.

Airline pilot Mark Tuppen has developed the “CurrySafe” cardboard tray which allows motorists to safely carry curry in their cars without having to mop up spillages. Tuppen says this hot new medium could be seen “by millions every day”.

He claims he invented the “CurrySafe” to cut the risk of crashing his car while keeping an eye on his curry. But the Diary thinks it’s yet another way to invade our personal space.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here