To schmooze or be schmoozed? That is the question. Ad agencies are used to wining and dining clients, but now they have the chance to be on the receiving end.
Record company BMG realises how important it is for a new single to be featured in a high-profile ad campaign (nearly every track from Moby’s album “Play” has been used in an ad) and have decided to promote the new single by Faithless, “We Come One”, to agencies in inimitable style.
To woo the ad men, BMG is offering creatives exclusive previews of the track in the back of a black Chrysler Voyager while sipping champers. The Diary is just waiting to hear the song “ad nauseam” on TV ads in the next few weeks.