Disney Parks & Resorts seeks Euro boss

Walt Disney Parks & Resorts is looking for a marketing director to oversee the marketing of its US resorts and cruise line across Europe, the Middle East and Africa.

Walt Disney Parks & Resorts is looking for a marketing director to oversee the marketing of its US resorts and cruise line across Europe, the Middle East and Africa.

The role has been created as part of a pan-European restructure of the division, previously known as Walt Disney Attractions, which resulted from the UK and continental marketing roles being merged.

The marketing director will be responsible for promoting Walt Disney parks and resorts in the US, including Walt Disney World in Florida, and the California-based Disneyland, as premier holiday destinations for Europe, the Middle East and Africa. The marketer will report directly to Tom Allen, vice-president of Europe, Middle East and Africa.

The role also encompasses the marketing of Disney Cruise Line, which is run from Florida and was launched three years ago.

The restructure follows the departure of Stephen Park, marketing director for the UK, Scandinavia, Middle East and Africa, who left the Walt Disney Company in December last year. It is not known whether he had a job to go to.

William Morris, who previously oversaw marketing across continental Europe, has been promoted to vice-president of marketing Europe for Disneyland Paris.

Leo Burnett holds the global creative account for the parks and resorts division. Media buying and planning in the UK is handled by Starcom Motive and BBJ respectively.

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