Disney Parks & Resorts seeks Euro boss

Walt Disney Parks & Resorts is looking for a marketing director to oversee the marketing of its US resorts and cruise line across Europe, the Middle East and Africa.

Walt Disney Parks & Resorts is looking for a marketing director to oversee the marketing of its US resorts and cruise line across Europe, the Middle East and Africa.

The role has been created as part of a pan-European restructure of the division, previously known as Walt Disney Attractions, which resulted from the UK and continental marketing roles being merged.

The marketing director will be responsible for promoting Walt Disney parks and resorts in the US, including Walt Disney World in Florida, and the California-based Disneyland, as premier holiday destinations for Europe, the Middle East and Africa. The marketer will report directly to Tom Allen, vice-president of Europe, Middle East and Africa.

The role also encompasses the marketing of Disney Cruise Line, which is run from Florida and was launched three years ago.

The restructure follows the departure of Stephen Park, marketing director for the UK, Scandinavia, Middle East and Africa, who left the Walt Disney Company in December last year. It is not known whether he had a job to go to.

William Morris, who previously oversaw marketing across continental Europe, has been promoted to vice-president of marketing Europe for Disneyland Paris.

Leo Burnett holds the global creative account for the parks and resorts division. Media buying and planning in the UK is handled by Starcom Motive and BBJ respectively.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here