Food manufacturers sign up to online health venture

Tea giant Tetley GB has joined forces with dairy manufacturer St Ivel and baker Warburton’s to launch a health website.

The site,, carries interactive content on dieting, exercise, nutrition and relaxation, provided by experts at the companies. Other brands involved include Lo Salt, aromatherapy brand Aromapod and canned fruit salad producer Libbys.

Each company is paying a fee to sponsor aspects of the site.

Designed by digital brand design consultants, the site will be promoted on a range of products, such as Vitalite margarine, Carapelli olive oil, Warburton’s bread and Tetley tea, from next month (April). account director John Cardy says: “The site offers a positive, all-round approach to modern living. Using the combined reach of the brands involved, the on-pack promotion will make this a highly innovative and cost-effective Web launch.”

Cardy adds that the site is still looking for companies to sponsor channels for other areas of health, including beauty and sleep.

Healthyliving24 enables users to test their stress levels, relax by doing a tea-break crossword and consult a directory of aromatherapy oils. There is also a chat room and information on a range of health subjects.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here