Sainsbury’s in £10m DM pitch

Sainsbury’s is reviewing the direct marketing account for its financial arm, Sainsbury’s Bank. The business is believed to be worth up to &£10m, although a Sainsbury’s spokeswoman denies the figure is so high.

She adds: “We have seen the people we want to see and hope to make a decision in the next week or so.”

It is unclear whether incumbent agency WWAV Rapp Collins Media is involved in the pitch.

Sainsbury’s launched its banking service in 1996 in a joint venture with Bank of Scotland, which holds a 45 per cent stake.

M&C Saatchi’s above-the-line work with the bank is understood to be unaffected by the review.

Media agencies New PHD and Walker Media also work with the company, but it is understood that they will not be affected by the review either.

Sainsbury’s is also relaunching its Drinks Club. Loyalty solutions agency Black Sun has been drafted in to redesign the Drinks Club magazine, which was launched last year. Black Sun has also designed magazines for Sainsbury’s Children’s Club and Pet Club.

More than 250,000 of the magazines will be posted to club members before Easter.

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