Spirit wins Texaco brief to relaunch Havoline in Europe

Spirit Group has been appointed by Texaco Lubricants to handle two pieces of pan-European business, worth several million dollars.

The agency has been handed a brief to relaunch Havoline motor oil to consumers and the trade market. The account will initially be worth $1m (&£700,000) in the UK, but the budget is likely to increase when advertising is rolled out across Europe.

The campaign will focus on Havoline Energy, an oil which the company claims “offers complete engine protection with improved fuel efficiency and power output”.

Texaco has also appointed Spirit to handle a pan-European, &£500,000 business-to-business campaign for its Ursa engine oil brand. The through-the-line campaign will be aimed at hauliers and truck fleet owners in Europe this spring.

Texaco Lubricants global marketing manager Ahmad Zareh says: “We have asked Spirit to help us build long-term success for Ursa in a highly competitive market.

“We chose Spirit because of its innovative perspective, understanding of our target market and ability to respond to our requirements.”

Spirit Advertising founder and managing partner Richard Hammond adds: “We’re working closely with the Texaco team to develop the full potential of this product range, which has a clear advantage over the competition.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here