Spirit wins Texaco brief to relaunch Havoline in Europe

Spirit Group has been appointed by Texaco Lubricants to handle two pieces of pan-European business, worth several million dollars.

The agency has been handed a brief to relaunch Havoline motor oil to consumers and the trade market. The account will initially be worth $1m (&£700,000) in the UK, but the budget is likely to increase when advertising is rolled out across Europe.

The campaign will focus on Havoline Energy, an oil which the company claims “offers complete engine protection with improved fuel efficiency and power output”.

Texaco has also appointed Spirit to handle a pan-European, &£500,000 business-to-business campaign for its Ursa engine oil brand. The through-the-line campaign will be aimed at hauliers and truck fleet owners in Europe this spring.

Texaco Lubricants global marketing manager Ahmad Zareh says: “We have asked Spirit to help us build long-term success for Ursa in a highly competitive market.

“We chose Spirit because of its innovative perspective, understanding of our target market and ability to respond to our requirements.”

Spirit Advertising founder and managing partner Richard Hammond adds: “We’re working closely with the Texaco team to develop the full potential of this product range, which has a clear advantage over the competition.”

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