Who’s pointing the finger?

The Diary knows that in the competitive world of marketing a company logo must make a statement that sticks in people’s minds.

But we are somewhat baffled by the message Dorset-based agency The Finger is trying to create.

We’d love to see how the agency pitches to potential clients. Perhaps it should draft in Michael Barrymore to bully marketing directors into accepting its work (see Diary last week).

The Diary thinks it’s a great logo, but just who is the gesture aimed at? The media, clients or the other agencies?

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